Who We Are

A bit about us.

Any company can say it's global, and these days most of them do.

But Euro RSCG is global in the truest sense of the word. We're as global as the planet. Our offices resound with different languages, resonate with cultures and colours, and pulse with the beats of 75 countries.

The largest global agency as measured by total number of global accounts, according to the 2010 Advertising Age Global Marketers Report, Euro RSCG Worldwide has 233 offices across the globe that specialize in advertising, digital, marketing services, healthcare, PR and corporate communications.

We are a global agency in the most fundamental way: by being local in many, many places.

Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA).

We were ranked #2 in Advertising Age's 2009 Agency A-List, which highlights the ten best agencies in the business. The same year, Adweek readers named us one of the top 3 advertising agencies of the decade, and Global CEO David Jones one of the top 2 executives of the decade.

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David Jones

Global CEO, Havas
Global CEO, Euro RSCG Worldwide
Co-Founder, One Young World

David Jones is at the forefront of the next generation in advertising. The youngest global CEO in the history of the ad industry in 2005 and now the youngest global CEO of a major holding company, David has made a name for himself as a driving force for change, both within his own agency and in the broader industry and world. In his role at Havas, he is responsible for all creative, marketing, media, and design companies throughout the network of more than 16,000 people. He also continues in his role of global CEO of Euro RSCG Worldwide, the world’s largest agency by global brands.

David has also taken to the global stage as co-founder of One Young World, a nonprofit organization that gives a voice to leaders age 25 and younger from around the globe. In advance of the United Nations’ climate summit in Copenhagen in 2009, Kofi Annan selected David and his team to create and lead TckTckTck–Time for Climate Justice, an open-source campaign that recruited more than 17 million "climate allies" to the cause. David worked closely with David Cameron and the U.K. Conservative Party from 2007 up to and including Cameron's election as prime minister in 2010.

David was inducted into the American Advertising Federation’s "Hall of Achievement" in 2005 and was named to the "40 Under 40" lists of both Crain's New York Business and Advertising Age. He was voted one of the two top executives of the decade by readers of Adweek.

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Stéphane Fouks

Vice President, Havas
Executive President, Euro RSCG Worldwide

Stéphane was named Chief Executive Officer of Euro RSCG Worldwide France in 2003, then Executive Co-Chairman in 2005. In 2011, he became Vice-President of Havas Group. Stéphane is also an international political advisor, having advised Polish President Aleksander Kwaśniewski (1995 - 2005) and Israeli Prime Minister Ehud Barak. He has also worked for the French Socialist Party.

Stéphane is a noted lecturer, having spoken at the French American Foundation, Princeton University, and during the Young Leaders convention in New York. Stéphane has experience across a wide range of sectors and professions, including politics, economics, media, advertising, marketing, and advising, and has worked with such clients as Airbus, BNP Paribas, LVMH, Alcatel, Cap Gemini, and Microsoft. Stéphane has a Master’s degree in Public Law from University Paris I Pantheon Sorbonne, a DESS (degree awarded after a five-year course of study) in Political and Social Communication from Paris I, and has studied political science at the IEP.

He is the author of a book published by "Plon" in 2007, entitled "Les nouvelles élites". The book addresses the new elites who are coming into power in France: Who are they? What do they think about their country? What do they want to change? And, especially, what are they going to change? Since 2009 he has been Administrator for IMAGINE Foundation and for IRIS, and joined the Board of Directors of Médecins Sans Frontière (MSF) in 2009. Stéphane was appointed “Chevalier de l’Ordre National du Mérite” in 2005 and “Chevalier de la Légion d'honneur” in 2008.

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Mercedes Erra

Executive President, Euro RSCG Worldwide
President, Euro RSCG France
Founder, BETC Euro RSCG
Managing Director, Havas

Mercedes Erra is Executive President of Euro RSCG Worldwide, President of Euro RSCG France, Managing Director of Havas, and Founder of BETC Euro RSCG, France’s leading advertising agency. She is also Honorary President of the HEC Association (France’s most prestigious business school). Mercedes is a Chevalier of the Légion d’Honneur and recipient of the French National Order of Merit. And mother of five children.

Graduate of HEC and of the Sorbonne (Masters and Professor of Letters), Mercedes teaches a post-graduate course (Mphil on Marketing and Corporate Communication) at the Paris 2 University (Assas). She is often consulted on subjects relating to consumer issues, and on all subjects relating to brand strategy.

Working closely with key clients of the Euro RSCG Worldwide network, Mercedes specialises in the construction and management of global brands. In this capacity, she created BETC Consulting and BETC Consumer Intelligence, units oriented towards consumer and brand expertise.

In December 2008, Euro RSCG Worldwide, the agency that she has been managing since 2005, was named "2008 Largest Global Agency" by US magazine Advertising Age for the third time in a row.

Mercedes is personally committed to the Elle Foundation and the Women’s Forum for the Economy and Society, which she has been supporting since the beginning as a founding member. She is also a member of Human Rights Watch French Committee, and a permanent member of the French Commission on the Image of Women in the Media which was initiated in February 2008. Since January 2010, Mercedes has been appointed as President of the board of the Cité Nationale de l’histoire de l’Immigration located in Paris.

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Rémi Babinet

Global Chief Creative Officer, Euro RSCG Worldwide & Managing Director of Havas

Rémi Babinet is Chairman and Creative Director of France’s leading agency, BETC Euro RSCG, which was founded in 1994. From 2003 to 2007, he served as President of the French Art Directors Club, an association that represents advertising creatives. Rémi began his career as a copywriter at BDDP and was soon recognised as one of the best creatives of his generation. He has been the recipient of numerous advertising awards for his work on accounts including Polaroid, Virgin, BMW, McCain and Le Printemps.

In 1994, Rémi left BDDP to found his own advertising agency together with Eric Tong Cuong. Mercedes Erra joined them soon after. The agency has been a leader in creativity, innovation and effectiveness for more than a decade and holds a unique position in the industry.

Named ‘European Agency of the Year’ in 2002 (Advertising Age) and voted ‘Most Creative Agency’ for the eleventh time in 13 years, BETC has successfully carved out original and resolutely modern brand images for its many clients including Evian, Air France, Peugeot, Canal+, Petit Bateau, Lacoste, INPES and Le Parisien.

As Chairman of BETC and Creative Director of Euro RSCG Worldwide, Rémi has consistently challenged the traditional boundaries of creative advertising and has opened up his agency to new creative fields. In 2003, he inaugurated the Passage du Désir, a 800 square meters space dedicated to fashion, design, painting and photography that displays the works of artists including Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, the ‘Festival d’Automne de Paris’, Rineke Dijkstra, Ruri and Joana Vasconcelos.

For the last three years, Rémi and the agency’s TV production department have produced the ‘PANIK’ parties in Paris.

‘PANIK’ brings together artists from the alternative rock and electronic music scenes, such as Jay Jay Johanson, Archive, Peter Kruder and Neneh Cherry. Rémi believes that advertising should be open to, and engaged with the world around it, thereby creating new ways with which to interact with society and consumers.

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Employee Diversity

Euro RSCG Worldwide was formed in 1991 as a new breed of communications company.

We are the youngest of the global networks and the most multicultural in outlook. Our 11,000 employees in 75 countries embody the entrepreneurial spirit of the agency, challenging industry conventions and pioneering new paths.

The revolutions in business and technology, coupled with the emergence of information-empowered consumers, have made the communications landscape a new global playing field. At Euro RSCG, we are ushering in the future, making connections between brands, consumers and communications channels.

The most important assets we have as a creative enterprise are our people. People with imagination, intellect, integrity, dynamism and passion to uncover new opportunities and propose Creative Business Ideas to move our clients’ business forward across countries and cultures.

Multiculturalism is one of our most important competitive advantages. Our power as a worldwide integrated marketing leader is driven by the individual achievement of each and every one of our employees - the traditions, the cultures, the life experience, the understanding and insights they bring to the task.

We are committed to diversity and equal employment opportunity, without regard to race, gender, sexual orientation, culture, age, disability or other condition. This commitment is acted upon via training, employee networks and sharing of best practices designed to make our company inclusive and responsive to talent, based solely on merit.

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