Global Chief Creative Officer, Euro RSCG Worldwide & Managing Director of Havas
Rémi Babinet is Chairman and Creative Director of France’s leading agency, BETC Euro RSCG, which was founded in 1994. From 2003 to 2007, he served as President of the French Art Directors Club, an association that represents advertising creatives. Rémi began his career as a copywriter at BDDP and was soon recognised as one of the best creatives of his generation. He has been the recipient of numerous advertising awards for his work on accounts including Polaroid, Virgin, BMW, McCain and Le Printemps.
In 1994, Rémi left BDDP to found his own advertising agency together with Eric Tong Cuong. Mercedes Erra joined them soon after. The agency has been a leader in creativity, innovation and effectiveness for more than a decade and holds a unique position in the industry.
Named ‘European Agency of the Year’ in 2002 (Advertising Age) and voted ‘Most Creative Agency’ for the eleventh time in 13 years, BETC has successfully carved out original and resolutely modern brand images for its many clients including Evian, Air France, Peugeot, Canal+, Petit Bateau, Lacoste, INPES and Le Parisien.
As Chairman of BETC and Creative Director of Euro RSCG Worldwide, Rémi has consistently challenged the traditional boundaries of creative advertising and has opened up his agency to new creative fields. In 2003, he inaugurated the Passage du Désir, a 800 square meters space dedicated to fashion, design, painting and photography that displays the works of artists including Hussein Chalayan, Yohji Yamamoto, Viktor & Rolf, Christian Lacroix, the ‘Festival d’Automne de Paris’, Rineke Dijkstra, Ruri and Joana Vasconcelos.
For the last three years, Rémi and the agency’s TV production department have produced the ‘PANIK’ parties in Paris.
‘PANIK’ brings together artists from the alternative rock and electronic music scenes, such as Jay Jay Johanson, Archive, Peter Kruder and Neneh Cherry. Rémi believes that advertising should be open to, and engaged with the world around it, thereby creating new ways with which to interact with society and consumers.
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