Advertising

What’s the story?

The explosion of new technologies and the proliferation of new channels have served to remind us of one ancient imperative of the human race, the need to tell stories. As the oral tradition becomes a digital tradition, stories have never been more important. We employ the most talented people to devine your brand story and tell it with such imagination and conviction that it gets retold and retold and grows in the retelling, and your consumer becomes your most powerful medium.

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Marketing Services & Digital

Specialist marketing services network.

Euro RSCG 4D is the specialist marketing services network of Euro RSCG Worldwide, with 118 offices in 42 countries.

To our clients we are a fast moving, forward facing, global digital network, with unparalleled capabilities in creativity, communications planning and data driven insight, founded on a heritage and track record of delivering best-in-class direct marketing.

Our mission is to take brands and connect them in the most effective way to consumers, creating ideas and programmes of enduring value. We are dedicated to making brands personal. Our work begins by unlocking insights from a variety of sources, and using these to design effective direct communications strategies delivered in the channels that connect best with consumers.

Our goal is to generate belief in the brand and by making our clients' brands relevant and personal, we will generate an increase in response and engagement.

We have a proven track record of developing marketing programmes that span the world for brands like Tesco, IBM, Volvo, Diageo, Reckitt Benckiser, Jaguar and more.

We are uniquely positioned to deliver these business defining programmes because our offices can deliver best-in-class skills in a range of core disciplines, accessible on an integrated or specialist basis. Within Euro RSCG 4D, we can deliver:

Digital marketing – full service digital site development, search marketing, online advertising

Direct marketing – with specialist skills in DRTV, and customer marketing and eCRM strategy and execution

Experiential and promotional marketing – with full event and promotional marketing capabilities

Database marketing – through our specialist data business Discovery, providing database creation and full service customer insight work

Find out more at www.eurorscg4d.com

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Social Media

Creating Conversations.

The essence of Euro RSCG’s approach to social media: The power of real-time interactivity allows us to work at the nexus of ingenuity, responsibility and creativity. Our results speak - or connect - for themselves: From the almost budget-less Tck Tck Tck campaign for climate justice that gave rise to a focused global effort, to the Evian Rollerbabies ad, the most downloaded online commercial in history (Guinness Book of Records 2009) with now over 100 million views online and counting. Euro RSCG’s social media focus is about marketing to audiences – but it’s also about creating conversations that millions of people want to be a part of.

Euro RSCG Worldwide is digital to its core. The social media revolution poses an unprecedented opportunity for us to bring together all our expertise and discipline to work toward leadership in this area. What’s best about social is what’s in our DNA: multicultural, multigenerational storytelling, plus technology that’s a given, not a barrier.

Download our Little Book of Social Media

We use research to back up what we know from our vast experience. In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the U.S. A related white paper looks at macro developments, adds numbers and verbatims about people’s hopes for social life online and off, and puts the findings into a cultural context and offers conclusions and implications for brands and marketers.

Download our White Paper on Social Life and Social Media

Our social media business is constantly growing. Euro RSCG succeeded in the biggest digital pitch of 2009 when we won the global digital business for IBM. Euro RSCG was also named digital agency of record and/or social media agency of record for such multinational companies as Ikea, method, P&G, sanofi-aventis, Shire Pharmaceuticals and Sprint.

Check out our blog at eurorscgsocial.com

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PR & Corporate Communication

Understanding your most influential audiences.

In today's world, an organization's success hinges on how well it communicates with its most influential audiences, wherever they may be - in government circles, financial centres, the global marketplace, company plants, civil society and NGOs, newsrooms or new influencers.

At Euro RSCG Worldwide, effective public relations and corporate communications go well beyond advancing corporate reputation and building brand equity.

We build, support and reinforce companies and their managers’ relationships with all their stakeholders. We help our clients identify and understand their most critical audiences and stakeholders - then we use the power of the press, the Internet, and other communication channels to influence these key influencers. To shape opinions, to change behaviours, to create a call to action, to build a network of allies.

In short, to get these influencers to carry our message for us.

Euro RSCG's Public Relations and Corporate Communications expertise encompasses all principal areas, from strategic consulting to specialised communication disciplines. Its practices are corporate PR, consumer PR, financial communications, public affairs, crisis management issues, internal communications, healthcare PR, sports communication, and corporate identity.

With these nine major global practices and a worldwide network of 1,200 communications professionals, Euro RSCG's Public Relations and Corporate Communications network is ranked as one of the top 10 global networks in the field.

From the Americas to Europe to Asia Pacific, our offices around the world are true to their local cultures and identities, yet possess a global attitude and ability to seamlessly collaborate across countries and continents. Perhaps most important, our network belongs to a new generation, a generation that was born and grew up in the digital age.

We don't just talk about nontraditional media or online communications channels—we also use them every day. It is a passion for innovation in communications that brings our people and our offices together - and our clients to us.

For more information go to www.eurorscg-pr.com

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Healthcare

Authentic integration.

If you think global agency networks are all the same, you haven't thought about Euro RSCG Life. Our 60+ offices in 50 countries break in healthcare communications with a single brand name, single management team, and, most importantly a single, media-neutral P&L. By allowing our entire network to collaborate on Creative Business Solutions, we break down the barriers between your brand and the best thinking in the world. It's why no other network works for you like Euro RSCG Life.

For the full story go to www.eurorscglife.com

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Euro RSCG LUXE

Sens du Luxe

We believe that creating a unique luxury brand image goes beyond creating outstanding and beautiful images. Today, more than ever, a brand needs to cultivate a true “Sens du Luxe” and extravagance in order to continue being perceived and desired as a genuine luxury brand.

Euro RSCG Luxe is the specialist luxury network of Euro RSCG Worldwide and we guide brands through the process of revealing and affirming their “Sens du Luxe” and assist them in defining a unique luxury attitude in line with their brand heritage which will set them apart in a legitimate and lasting way.

Our network of specialised agencies has well-established experience within the luxury and premium brand segment and offers a tailor-made approach that builds on each brand's DNA, in order to create a unique, but most importantly, meaningful communications territory for today's global luxury brands.

Euro RSCG Luxe’s expertise covers all disciplines including advertising, web, CRM, digital, social media, events and experiential services in key luxury markets around the world, with agencies in Paris, London, New York, Dubai, Shanghai and Tokyo.

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